Whether you’re looking for a way to change your career or want to expand your horizons in an industry, a marketing degree can give you the skills and knowledge you need. This field is constantly changing, as new technologies and consumer needs emerge. It also requires constant learning and re-education to keep up with these changes.
There are many different types of marketing degrees, from associate and bachelor’s degrees to specialized master’s degrees in specific areas. Each degree offers unique opportunities and benefits, but all of them are centered around the same core concepts: promoting products to target audiences and making sure they sell.
The best marketing degree programs are focused on developing a strong foundation of business knowledge, including subjects like accounting, management, and finance. In addition to these basics, students should learn how to analyze and use data from various sources to develop a strong understanding of what makes customers buy and how they can be reached.
A good marketing program should also include courses that cover digital marketing, which is becoming increasingly important as businesses and consumers shift their behaviors online. Marketers who understand the latest trends in social media and new technology can be very valuable to their employers, as these skills are often in high demand.
As a marketing major, you should consider the following tips to help you choose the right school and program for your needs:
Take time to visit a college or university and speak with the faculty members. Getting to know them can make your decision easier, and you may discover a professor with whom you have a great rapport who has a lot to offer you.
Attend sample classes and ask questions of the instructors. This click here can help you determine if the course content and environment will be a good fit for your interests, values, and personality.
It’s also a good idea to meet with current students who are in the field you’re interested in to get an idea of how they feel about it. It’s important to find a program that will allow you to network with other marketing professionals and gain hands-on experience in a real-world setting.
You should also make sure that the marketing degree you choose is accredited by a respected agency, such as the Council for Accreditation of Marketing Education (CAME). CAME certification is required for many marketing degree programs and ensures that students are receiving top-quality education.
The most important thing to remember about earning a marketing degree is that it will prepare you for a wide variety of jobs in this fast-growing industry. The BLS reports that employment for advertising, promotions, and marketing managers is expected to grow 10 percent between 2016 and 2026, which is faster than the average growth for all occupations.
Depending on the type of degree you pursue, you can expect to earn a salary of about $40,000 to $80,000 per year, according to the BLS. This can be a rewarding and lucrative career, particularly for individuals who are eager to work with consumers and drive their company’s success.