Disposable email addresses are fast becoming a common problem for businesses as they can cause major damage to the user database and lead to the failure of online marketing strategies.
Users want to protect their privacy and avoid spam emails. Therefore, they are using disposable email addresses to stay anonymous while completing their online transactions or any other online activities. However, it also creates an aura of suspicion around the person who uses the disposable email address.
Moreover, these temporary addresses are easy to manipulate and can be used by fraudsters or abusive users to abuse the user base. To prevent such issues, it is essential for businesses to identify and block disposable email address users.
First, it is important to verify that the email address is valid. The simplest way to do this is to check it against the guidelines set by the ICANN. These guidelines require that an email address should consist of one or more parts separated by a dot, must not be longer than 63 characters and should contain no hyphen as the first or last character.
Another way to ensure that an email is valid is to validate it with a bulk email validator tool. This will allow you to detect disposable email addresses and invalid emails before they reach your subscribers.
It is very important for businesses to block disposable email addresses as these will affect your sender reputation and will lead to poor open rates, low click-through rates, and low ISP rating. In addition, they can waste resources and impact your deliverability.
The best way to manage disposable email address is to use an email validation API that blocks these emails in real-time when they are submitted during sign-ups. This will help you avoid bad data while delivering engaging email content to your subscribers.
If you have a large number of disposable email addresses on your list, it is an indication that your subscribers aren’t interested in what you offer. They might think that you don’t care about them or that you’re a spammer and they won’t opt-in with their real email address. This can also have a negative impact on your deliverability and will prevent you from acquiring new customers.
Similarly, if your subscriber list is full of disposable email addresses, it may be an indicator that they are not willing to provide their contact information for any reason. This can also impact your marketing strategy and lead to a high bounce rate, low conversions, and a negative sender reputation.
Finally, disposable email addresses can be difficult to remove from your list. This is because they can be generated by different services and the way in which these service providers work changes frequently.
This is why it is very important to use a bulk email validator that can easily detect disposable email addresses and ensure that you don’t lose valuable leads. Luckily, ZeroBounce has a dedicated email verification API that helps you to identify disposable email addresses in your subscriber list and prevent them from being added.