Using shout media in education marketing is an excellent way to reach prospective students, parents and alumni. However, it is important to understand what your target audience is and how to approach your social media content.
Facebook ads can help you target specific audiences and promote your school to them. You can choose to show your ad to people in your local area, those who have kids attending your school, or even those who are interested in specific sports such as field hockey.
Video is also a great way to get your brand message across. This is especially true for schools who want to stand out from the crowd and reach potential students. In fact, it’s not uncommon to see educational institutions on video channels such as YouTube and Instagram as part of their marketing efforts.
The rise of short form video is another trend that education marketers should pay attention to. Whether it’s a simple gif or an upbeat dance routine, students are becoming more and more familiar with receiving digital content in quick bursts.
As students become more involved in their digital lives, they also become more empowered to create and share user-generated content. This is a huge opportunity for schools to use UGC to build trust with prospective students and encourage two-way conversations that will lead to greater engagement on your social media accounts.
In order to stand out in this digital world, colleges and universities need to be able to cut through the noise and offer unique perspectives that resonate with prospective students. This is why focus groups are a great way to gain valuable insight into the minds of your target audience.
These small groups of participants can provide you with personalized feedback that will help you refocus your education marketing strategy and ensure that your content is engaging and relevant.
Retargeting your website visitors is a great way to reach these audiences again and again, as well as to remind them of your brand. This will keep your brand top of mind with comparison shoppers and make sure they don’t forget about your school.
Facebook advertising is another way to get your content in front of your target audience, and it is easy to set up and manage. You can also use the platform’s powerful targeting options to find your perfect customers and get them to click through to your website.
Increasingly, students are seeking a more holistic and engaging education. They have a strong desire for community and to connect with other like-minded people. This is a major shift from previous generations, when education was largely focused on the classroom experience.
With more and more students looking to learn outside of the classroom, it’s crucial for colleges and universities to have a robust shout media education marketing presence. This can be done in many ways, from creating engaging hashtags that allow students to interact with other schools, to promoting live streaming and video content on social media platforms.